Big News! We won Ad Age Small Agency of the Year.


Mask Campaign

With East Tennessee quickly becoming the epicenter for COVID-19 spread, there was no time to ask nicely for locals to do their part. A shocking campaign was needed to convince those not wearing masks to change their behavior and change it now. Inspired by dramatic testimonials from real, front-line caregivers, we set out to create a cross-platform campaign that immediately created hundreds of thousands of views.

Wear the Mask billboard stating that Nurses do it for 12 hours, you can for 12 minutes.
Wear the mask billboard stating that wearing a mask is 100% more effective than complaining.
Wear the mask billboard stating that Grandpa fought for us, Let's fight for him.
Full-page print ad for wear the mask campaign stating, "Want to get back to business? Wear the mask."


Case Studies