Johnsonville
For over 85 years, Johnsonville has set the standard in quality flavor and craveable products. We created two umbrella campaigns for Johnsonville foodservice and c-store products to deliver awareness and inquiry with chain decision makers. We further established the look and feel of the Johnsonville brand by bringing a fresh look to print ads, web banners, and event signage.
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.