Best in Show Hot Dog Campaign by Creative Energy for Pal’s Sudden Service

ID Wealth, an up-and-coming wealth management group, tasked our creative team with designing their entire brand identity from scratch. The objective was to combine the company’s mission, decoding the financial DNA of their customers, with the founders’ goal to provide honest and professional financial advice. The final ID Wealth logo melds concepts including “candle sticks,” an icon used in financial charts, the symbol of a DNA helix, and the path of an upward trajectory into an iconic brand identity.