Whether you’re a Gen X or Gen Z, you probably grew up enjoying an ICEE at the movies or your local convenience store. ICEE wanted to remind people of the childlike joy they get when sipping the cold, sweet drink and show the many ICEE options available. We created a sizzle video to show how the ICEE brand would set quick-service restaurants and convenience store owners apart as the supplier of this nostalgic treat and at the same time, prompting consumers to look for and ask for ICEE products.