J&J Snack Foods
ICEE: Let the Kid Out
ICEE is a nostalgic favorite that was looking to reinvigorate their brand. Starting with the human insight that people need help reconnecting the adult-sized character we play day-to-day with the kid version of ourselves that’s been buried inside for far too long, we created a new tag, campaign, and essence for the brand–”Let the Kid Out.” Every sip reminds you to have fun, letting your childlike nature re-appear. Utilizing billboards and social, we spread the message of fun and wonder throughout the land!
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_01.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_iphonemockup_01.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_02.jpg)
![CCreative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_04.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_iphonemockup_03.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_05.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_iphonemockup_02.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_01.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_03.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/social_iphonemockup_04.jpg)
![Creative Energy - Coca-Cola - Special Olympics at 2023 MLS All Star Week](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_group.jpg)
![Creative Energy - J&J Snack Foods - ICEE: Let the Kid Out](https://creativeenergy.agency/wp-content/uploads/2023/11/ICEE_billboardmockup_group_mobile.jpg)