After decades of making fresh, all natural salsa, Green Mountain Gringo was ready to refresh their logo and packaging. The ask was to evolve the brand’s visual identity in a way that felt modern and current to reflect the clean and simple ingredients of their beloved salsa and strips. We began by studying the brand’s rich history and identifying iconic design elements throughout their existing packaging. From there, we explored different methods of transforming those elements in a way that felt new, yet familiar. Notable assets like the signature mountain range and serif typography were simplified and modernized, and all of the packaging was overhauled to create a seamless transition for a line of products that Green Mountain Gringo consumers know and love.