Imagine your ketchup purchase giving educational opportunities to families who have lost a loved one in the military or a first responder. Red Gold asked us to create a video that would bring this beautiful concept to life—making it a reality for families of fallen heroes and encouraging foodservice operators to choose the Ketchup With a Cause. To do this, we wrote and produced a TV spot as an ode to front line workers from the perspective of a restaurant owner, helping our audience see the effect they, too, could have on these families.