Great bread is at the center of every great meal, and La Brea Bakery wanted to position itself as the top-of-mind artisan bread for consumers. Through in-depth food trends and demographic research, our team created a :30 TV spot, digital ads, and social media assets to keep La Brea Bakery as their top choice by inspiring consumers to use the better artisan bread for everyday life events such as book clubs, family dinners, or a cookout with friends. This campaign took the high quality aspects of La Brea Bakery breads and brought them to life through beautifully cinematic visuals, recipe design, and practical life application.