Discover the Big Pal Campaign by Creative Energy: Innovative Branding

The Big Pal is one BIG, delicious discovery. As a result of a dramatic increase in population in Northeast Tennessee, our team was tasked with educating newcomers about the Big Pal. We did some digging, and found out one of the best things about the Big Pal was the initial discovery of it, which is indeed, a BIG deal to all who have tasted it. Our team created a TV spot featuring two inventors who made this discovery for themselves, featuring a mechanical pigeon (crafted by a Muppetteer!) who helped to spread the word.