Green Mountain Gringo
Check Out Our Backside
Modern shoppers are demanding more transparency from food manufacturers. Green Mountain Gringo has had a long history of providing delicious products with truly clean ingredient labels. We developed a proposition for those that want to eat delicious foods, and expect a healthy option, to “Check Out Our Backside.” We played up the humor with video campaigns, print ads, and social media programs that encourage people to compare our ingredients list with other brands.