Everyone loves butter, but have you ever tasted herb-and-spice-infused butter in the shape of your brand’s logo? This year, Butterball Farms was looking to establish their brand as the pre-portioned, shaped premium butter of the foodservice industry. To accomplish this, we created a whole spread for the brand including: a sizzle reel and comprehensive flavor guide to position the brand as restaurant operators’ flavor solution for their menus. We also evolved Butterball’s photography style to stand out amongst competitors with a modern, fresh look and created consistent style parameters for the brand.