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Bluegrass and Biscuits Campaign by Creative Energy: Southern Charm in Marketing

Pal’s Sudden Service

Bluegrass and Biscuits 

We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal’s. To promote this regional classic, we turned to the region’s original music style: bluegrass. We put a new twist on a classic folk song called “Boil Them Cabbage Down” with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap your hands, stomp your feet, and sing along to this catchy tune dedicated to Pal’s Tender Pork Loin Biscuits.

Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Flyer and T-shirt Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Billboard Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit and Yard Sign Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Banner

WORK

ID Wealth

ID Wealth Brand Identity

ID Wealth, an up-and-coming wealth management group, tasked our creative team with designing their entire brand identity from scratch. The objective was to combine the company's mission, decoding the financial DNA of their customers, with the founders' goal to provide honest and professional financial advice. The final ID Wealth logo melds concepts including "candle sticks," an icon used in financial charts, the symbol of a DNA helix, and the path of an upward trajectory into an iconic brand identity.

Pal's Sudden Service

Best in Show

Everyone knows Pal's Hot Dogs are world famous, but we were tasked with pushing that fame even further. There was only way to do that - add man's best friend. Actually, add several. In the end, even when compared tail to tail with the bestest of boys, Pal's unsurprisingly ended up on top. We also learned the easiest way to create best in show work is to simply name it that.

Abingdon Convention & Visitors Bureau

Abingdon Tourism

Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!

Coca-Cola

Coca-Cola Community

We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.

Case Studies