Stone Mountain Technologies
Anesi Logo & Brand Guide
Stone Mountain Technologies was looking to evolve their brand to reflect the company’s innovations in heat pump technology and engage more with consumers. Our team began by conducting a brand workshop to uncover the simple truth which would become the foundation of their new brand—to be the leading innovator of environmentally sustainable comfort solutions. Together with the SMT team, we created a new brand name “Anesi,” which is the Greek word for comfort, leading to the development of a comprehensive branding guide that included bold typography, a dynamic color palette, and a memorable logo that all tied back to their company vision.
![Creative Energy - Anesi - Logo Presentation](/wp-content/uploads/2023/05/anesi1.jpg)
![Creative Energy - Anesi - Logo Styles](/wp-content/uploads/2023/05/anesi2.jpg)
![Creative Energy - Anesi - T-shirt](/wp-content/uploads/2023/05/anesi3.jpg)
![Creative Energy - Anesi - Tote Bag](/wp-content/uploads/2023/05/anesi4.jpg)
![Creative Energy - Anesi - Brand Identity Guide](/wp-content/uploads/2023/05/anesi5.jpg)
![Creative Energy - Anesi - Typography Styles](/wp-content/uploads/2023/05/anesi6.jpg)
![Creative Energy - Anesi - Visual Identity & Color Palette](/wp-content/uploads/2023/05/anesi7.jpg)
![Creative Energy - Anesi - Brand Collage](/wp-content/uploads/2023/05/anesi8.jpg)
![Creative Energy - Anesi - Letterhead](/wp-content/uploads/2023/05/anesi9.jpg)