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Abingdon Tourism Campaign by Creative Energy: Destination Marketing Excellence

ABINGDON CONVENTION & VISITORS BUREAU

Abingdon Tourism

Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!

Creative Energy - Abingdon Convention & Visitors Bureau - Tourism Video

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Case Studies

Bluegrass and Biscuits

We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.

Pals – The Climb to Fame

The Climb to Fame

How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.

Pal’s Game

Sudden Service The Game

Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.

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3206 HANOVER ROAD |
JOHNSON CITY, TENNESSEE 37604

New Business

TONY TREADWAY

TTREADWAY@CENERGY.COM

423.926.9494 x112