While rebranding Unicoi County, we discovered an authentic Appalachian experience filled with genuine people, rugged outdoors and a welcoming spirit. Its heart-pumping potential, which gives a feeling of freedom from the daily hustle and bustle, challenged us to view our region with fresh eyes to create a unique position, website, and content to give visitors and future residents a sense of the breathtaking region. There truly is no place as Real and Wild.