Using Social to Call Out Social Injustices If you’re one of the 1 billion people that uses Instagram every month, you probably noticed things were emptier than usual on June 2nd. But in reality, the platform was filled with a strong and succinct message to help amplify the voices of black people everywhere after the
Building a reopening plan that is safe and effective As the world begins to develop a plan for reopening many businesses in the “new normal” we’re navigating after the COVID-19 outbreak, the manufacturing industry is being forced to evaluate all aspects of their operations. With new industry and government regulations, and a higher expectation of
In an advertising organization, the weight of cultivating amazing creative work is shared across the entire team. The ideation process at the most successful agencies requires a collaborative mindset and an overarching desire to serve the client’s problem most effectively. When working under tight deadlines and demanding creative briefs, it’s leadership that keeps the process
How many gold stars have you collected over the years for surviving a meeting that should have been an email? Hopefully none, and if you’re billing a client for your meeting time, you DEFINITELY shouldn’t have any. But chances are you’ve likely endured one of these this week. Can we all agree it’s time to
The past month has been a different experience for people around the world. There has been a lot of uncertainty in many aspects, one of those being working from home. Although the concept of working remote is not unusual, it has probably not been as heavily practiced as it is now. Here are some tips
Differentiating any brand in the oversaturated marketing environment that consumers and decision-makers navigate on a daily basis can be tricky. Having a strategy to leverage event opportunities can be an amazing way to attract your key targets and own an experience that will stay with them for a long time after the investment. Here are
We’ve all heard about the devastating impact COVID-19 has had on the restaurant and travel industries. But let’s not forget the communities, cities, and regions that all benefit from these diners and travelers. While some areas around the country are slowly reopening and adapting to a post-COVID environment as we head into the summer season,
What the Heck is Letterboxing? Credit son and daughter-in-law, Wes and Kourtney, for answering the question of “What the heck is letterboxing?” Newlywed Texas A&M Ph.D students, they turned my wife and I on to what may be a sponsorable craze of the post COVID world. Yet, would a sponsorship sully a subculture of millions
By May 20th, the American Hotel & Lodging Association (AHLA) reported that 70% of hotel rooms in the US were empty while thousands of hotels are completely shut down. Yet the industry has set new standards that will greet you next time you spend a night whether for business or pleasure. For those hotels re-opening,
Social media is constantly growing and changing with society as it evolves. Every year it seems like there’s a new trend or a new viral push to get behind — we’re looking at you, Joe Exotic. As technology evolves and our social media behaviors change, there are also new ways for us to be entertained.