As the world recovers from COVID, many companies are looking for fresh strategies and messaging for 2021. If that includes a search for an ad agency, here is some advice based on nearly three decades of experience as a full-service agency. Hire an Agency with Proven Success Within your Market Segment. Who has time to
More and more Americans are becoming proactive about what foods they are consuming these days. In the light of a historic global pandemic, higher job stress and concerns with growing healthcare issues, consumers want to have their diet do more than just provide tasty meals. The growth in interest for what are called “functional foods”
Branded content is nothing new and was already expected to continue to increase in 2020. However, trends are predicting that the pandemic and social unrest will create a spike in consumer’s craving for branded content that counteracts the daily negative of the news we’ve all been consuming. We are seeing an increase in consumers looking
And they haven’t for a long time. But, alas, I tend to receive requests from all kinds of businesses who want to “get more followers,” simply because that’s what they’ve been told to focus on since social media came about. While I’m not completely discounting the importance of a large, engaged audience, there’s much more
You walk into a bustling bar where the sound of everyone talking and laughing is overwhelming. Despite the sea of people, you find a handful of distinct characters stand out as you scan the room. In the corner a suave man relaxes, casually telling stories of embellished grandeur to a captive audience. At a high-top
Our Secret Survey Has the Answers If you are trying to sell a product to a restaurant operator amid the pandemic, you need more than luck. Canceled shows, mass layoffs among distributors and brokers in an ever-changing landscape makes finding a decision maker the biggest challenge ever. We foresaw the problem in April and surveyed
We’ve been monitoring how food companies are reacting to the coronavirus in supermarkets since the beginning of the pandemic. While many food manufacturers are pivoting from foodservice to retail products, those whose items have been on supermarket shelves have stepped away from price discounts to promote trial. After all, why should you discount your price
To really understand your customers, you have to really see them. Sounds simple enough as a well-tread maxim, but if your business owes a lot of its success to the experience your website or mobile app delivers, then truly seeing and understanding your customer can make or break your success. This is where the user
Nearly three decades into serving food manufacturers with advertising and marketing services, I had an epiphany. It was time for a game change. COVID was the accelerant on embers that were already there. Two market forces were clearly present before the pandemic. Food manufacturers were turning to multiple resources to cover their increasing marketing needs.
In the movies, the main character always works for an uber cool company on the 60th floor of a high-rise building in New York. They always have an impressive job as a PR executive or a magazine editor… and I’m always left wondering: how did they get there? How did they figure it out? What