eCommerce has enjoyed a steady increase over the past ten years, but things jumped exponentially in 2020 with the need for social distancing and quarantine concerns leading a larger percentage of shoppers to depend on online retailers for both grocery, prepared foods, and essential household products. One area that is quickly shifting to online purchases
A Peek at the Good & Bad Ahead The pandemic has every business owner becoming a bit of an economist. We’ve got skin in the game in the advertising and marketing segment that is always a volatile proposition. We’ve been blessed by successfully riding the waves of good times and bad thanks to our people
There’s Still Time To Build Your Brand We’ve witnessed something truly amazing during tragedy and disruption to the American economy. Certain brands who stayed the course of promoting their brand despite the virus and civil unrest have scored amazing financial results and grew their brands on a path to cult status. The pandemic was such
Creative Energy asks foodservice operators how they want manufacturers to engage with them. The resounding answer from our bi-annual poll (conducted this year at the height of the COVID outbreak) was telling, “send me an e-mail”. But it’s no ordinary text-centric e-mail that they are talking about. We will have pushed out more than 300
Understanding the Conversation A frequent metaphor in sales, “Reading the Room” is more than relying on what people are saying or doing to help guide the conversation. It also has to do with body language, reading between the lines and understanding the tone of the people around you. Matching your tone with the tone of
A Conversation with Jon Schnaars of Pushkin Industries Ask 30 people what they listened to on the way to work last year, and probably 20 of them would reference a podcast. It’s the new way to access an older media format, and it is still growing by leaps and bound. I’ve been an avid consumer
In Many Ways, Never. But There Is Some Good News. For every business owner and consumer, the question of when will America get back to normal crosses your mind at least once a day. As we look toward next year, full recovery is becoming harder to imagine, and we likely will never return to what
At this point, it’s nothing new that 2020 has been a year of change for marketers and the brands they serve, the disruption to business has been felt from Wall Street to Main Street, and the year is not over yet. Furthermore, we know the pandemic and its effects on business will carry over into
The pandemic has made virtual meeting the norm, and we need a lot of work in sprucing up our image. Whether it’s your corporate brand or your own image as a professional, there are some simple things that you can do to look more like a pro. The endless virtual landscapes within the grid of
“DING!”—the notification of a new email hitting my inbox before 9:00 a.m. always seems more shrill than usual. What could it be? Shameless self-promotion from a New York photographer I’ve never met? Stranger danger. A marketing solicitor telling me as the “business owner” that I could really use their services? Hah! Check your sources and