Fresh Air Thinking
Doing great outdoor, adventure, and tourism work comes naturally to Creative Energy. Based in a region world-renowned for its natural resources—minutes from the Appalachian Trail, Nolichucky River, famous fly fishing rivers, and vast mountain lakes—our team has fresh air in the lungs and adventure on their minds. Building relevant creative campaigns for outdoor-oriented companies is so much easier when you are minutes from any location you might need for a backdrop.
Creative Energy has proven to be one of the most capable and effective partners for brands to evolve and win more market share in this new economy. The level of direct experience within the outdoor industry has given Creative Energy the ability to build stories that allow audiences to see themselves in their own adventure. Our talented team of creative professionals is living the lifestyle of outdoor enthusiasts, and their work demonstrates their knowledge of the market.
Our agency leadership has built a team of professionals in the areas of creative, production, account services, digital development, and media buying that consistently build some of the most highly-regarded advertising and marketing campaign assets for our clients. The core mission has never changed though, Creative Energy has always followed the directive to champion our client’s brands and grow as they grow.
We understand the need to balance brand experience and environmental awareness when building compelling messages to the outdoor and tourism market. When dealing with companies that provide products and services for the adventure lifestyle, the core insight is empathy and collaboration. The people you need to engage are, by their very nature, fiercely independent and very aware of sales propositions. The story must come from a deeper, more organic, engagement. That’s what Creative Energy excels at producing, and that’s what creates true cult brand loyalty.
Our team is lead by a group of creative executives that have come from some of the largest agencies around the country. They bring insights and processes, having worked on campaigns for some of the largest global brands in multiple industries. These innovative professionals lead a team of art directors and production designers that have worked on campaigns for clients like Beech Mountain Resort, The Southern Dozen motorcycle tour, Johnson City Convention & Visitors Bureau, Tannery Knobs Mountain Biking Trails, Rock Treads, and many more.
Our passion for the outdoor and tourism industries inspire all members of our team to be thought-leaders in brand positioning and technology integration in order to help our clients expand to their next level of growth. Creative Energy’s continued success as a full-service marketing and advertising partner with our clients is guided by our vast resource of experience and our undying drive to improve the messages we create.
If you’re ready to accelerate your brand’s growth in the industry, we are confident that our team can bring new insights into your brand and help you build a targeted message that engages your audience. After all, creative work is only as good as the results it can demonstrate—and Creative Energy has been delighting clients and captivating customers for longer than most agencies in our industry have been around.
Today is the day to change your brand’s course for success, and it only takes a minute to begin. Contact the Creative Energy team, and let’s begin the discussion of how you will succeed in the next decade. We have the tools, and we are confident you have the passion to get there. Let’s do it together!
Beech Life
With the name Beech Mountain Resort, we looked to connect outdoor adventure with the feel of laid back beach mentality. The client is a modern outdoor adventure resort that includes skiing, mountain biking, hiking, and more–plus their own branded craft brewery. Our team helped develop a new look for their advertising campaign that leverages an adventurous spirit and easy going lifestyle, creating a club like following.