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Insights
Pride and Appetence
Don’t worry, I didn’t know that was a word, either. I was looking in the thesaurus for “hunger”, trying to find something that sounded a little like “prejudice”, or at least had the same cadence. It works, right?
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Generative Engine Optimization
Generative Engine Optimization (GEO) is an emerging field focused on optimizing content for AI-driven generative search engines. Unlike traditional Search Engine Optimization (SEO), which tailors content for algorithm-based ranking systems like Google, GEO is designed to ensure that AI models, such as ChatGPT or Google’s Gemini, retrieve and generate responses that accurately represent a brand, service, or topic. As AI search engines shift from displaying ranked lists of links to providing direct, synthesized answers, businesses must adapt their content strategies to remain visible in this new artificial landscape.
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Oolie Launch
The great minds at Handsome Brook Farms tasked us with hatching an entirely new kind of category and brand: Oolie egg-based yogurts and dips. We launched social, web, print and PR with a tight strategy and content production executed to perfection. The result? A fully realized position and brand personality that only Oolie can own.
Dunk Cup C-Store Campaign
Red Gold approached us to promote their Dunk Cups to C-Stores across America. These products are convenient for operators, limiting messes and reducing time and labor spent portioning. In fact, they’re just as convenient as the convenience stores they serve. So we made a print ad depicting the Dunk Cup as a C-store. Because when operators use Red Gold Dunk Cups, convenience is in store.
Lorenzo Food Group Logo
Lorenzo Food Group, a premier food service partner and family-owned company, sought a new logo to better capture their commitment to excellence and reflect their strong brand identity. We designed a bold, impactful mark that spotlights their family name with a custom-crafted monogram. The integration of a leaf symbolizes their dedication to fresh, high-quality ingredients, while the color palette emphasizes a sense of vitality and energy, to reinforce their focus on freshness and premium standards.
SWAP Chicago Launch
SWAP, a French-based meat alternative company, came to Creative Energy to launch their brand of chicken filets in Chicago to both consumers and restaurants. How do you prove to them that SWAP is finally the meat alternative that doesn’t taste like one? Well, you let the people of Chicago try it for themselves by sending a Swap-themed Food Truck through the city.