Sign up for Creative Energy’s newsletter to keep up to date on all of our latest news, projects, and insights!
Insights
Seasonal LTO Menus
As restaurant chains head into the new year, one thing is clear: traffic growth is harder to earn, discounting is riskier, and customers are more intentional about when and where they dine. In this environment, seasonal limited-time offers (LTOs) are no longer “menu novelties.” They are one of the most reliable levers brands have to create urgency, relevance, and repeat visits.
See Full Article
Geo-Targeted Foodservice Campaigns
Foodservice sales has always been a coverage game. Brokers prioritize their biggest opportunities. Sales teams focus on accounts most likely to close. And as a result, large portions of a brand’s potential footprint never hear the story—despite being a perfect fit for the product.
See Full ArticleOur Latest Work
Patty Noir
The beloved but elusive Pal’s Patty melt, here today, gone tomorrow. We were inspired by the name Patty and that the sandwich goes missing for long stretches of time, so we imagined a noir world where our femme fatale Patty would return after a long hiatus. This spot highlights a new question the private investigator in each of us is yearning to know: the patty melt is back—but for how long?
ID Wealth Brand Identity
ID Wealth, an up-and-coming wealth management group, tasked our creative team with designing their entire brand identity from scratch. The objective was to combine the company's mission, decoding the financial DNA of their customers, with the founders' goal to provide honest and professional financial advice. The final ID Wealth logo melds concepts including "candle sticks," an icon used in financial charts, the symbol of a DNA helix, and the path of an upward trajectory into an iconic brand identity.
Best in Show
Everyone knows Pal's Hot Dogs are world famous, but we were tasked with pushing that fame even further. There was only way to do that - add man's best friend. Actually, add several. In the end, even when compared tail to tail with the bestest of boys, Pal's unsurprisingly ended up on top. We also learned the easiest way to create best in show work is to simply name it that.
Abingdon Convention & Visitors Bureau
Abingdon Tourism
Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!