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Insights
Nothing Beats Human Moments
It’s no hot take that lifestyle photography is great for any brand. But as internet brands and AI inundate our social feeds, it may now be more important than ever. And influencer culture has everything to do with it.
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Pride and Appetence
Don’t worry, I didn’t know that was a word, either. I was looking in the thesaurus for “hunger”, trying to find something that sounded a little like “prejudice”, or at least had the same cadence. It works, right?
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Yella’s Brand Work
Recently, we’ve been involved with an exciting and fun restaurant from New Jersey called Yella’s. Known for their quality ingredients, expansive menu options, and retro style, we’ve partnered with Yella’s to help grow awareness and sell some sub sandwiches (and hot sandwiches, burgers, chicken burgers, milkshakes, wings…). This includes a revamped social presence, in-store messaging, exciting trade show booths, and a commercial. With the tag “Food worth screaming about” as our guide, we’ve helped them grow to greater heights.
Oolie Launch
The great minds at Handsome Brook Farms tasked us with hatching an entirely new kind of category and brand: Oolie egg-based yogurts and dips. We launched social, web, print and PR with a tight strategy and content production executed to perfection. The result? A fully realized position and brand personality that only Oolie can own.
Dunk Cup C-Store Campaign
Red Gold approached us to promote their Dunk Cups to C-Stores across America. These products are convenient for operators, limiting messes and reducing time and labor spent portioning. In fact, they’re just as convenient as the convenience stores they serve. So we made a print ad depicting the Dunk Cup as a C-store. Because when operators use Red Gold Dunk Cups, convenience is in store.
Lorenzo Food Group Logo
Lorenzo Food Group, a premier food service partner and family-owned company, sought a new logo to better capture their commitment to excellence and reflect their strong brand identity. We designed a bold, impactful mark that spotlights their family name with a custom-crafted monogram. The integration of a leaf symbolizes their dedication to fresh, high-quality ingredients, while the color palette emphasizes a sense of vitality and energy, to reinforce their focus on freshness and premium standards.