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Insights
Can You Podcast Without a Microphone?
In today's fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it's becoming increasingly challenging to keep up. One trend I've noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.
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Beyond the Golden Circle
In 2009, Simon Sinek introduced the Golden Circle in a Ted Talk. This concept simplified and clarified our approach to branding by emphasizing the "Why" behind our actions. We have worked hard to help our clients develop strong brand positioning that not only considers the "How" and "What" but also embraces the "Why." We do this well and have made many happy clients and happy customers of those clients.
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BBQ Sauce Campaign
As the “clean food” market becomes more saturated, Red Gold knew it needed to stay top of mind for foodservice operators and restaurant owners. They asked us to create a campaign that would educate prospective buyers and flex on their flavorful, high-quality, real ingredients of their Red Gold BBQ Sauce. We created visually appetizing print and digital ads, as well as a sizzle video for food service operators and owners looking for higher quality, clean ingredients, and convenience. Through bold type, saucy visuals, and honest messaging, we created the perfect recipe to bring Red Gold BBQ Sauce back to the table.
Abingdon Convention & Visitors Bureau
Abingdon Tourism
Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!
Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
Coca-Cola Community
We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.