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Insights
The Power Of Storytelling In Food Advertising
To say that 2024 has been a challenging year for food companies may be the greatest understatement in recent memory. nflation has ravaged the supermarket and foodservice business causing marketing and sales VPs to scramble to battle private label and improve shelf velocities. Meanwhile, consumers are visiting supermarkets more frequently but buying less.
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The Great Non-Comm. Bounce Back
If you are deep into foodservice sales and marketing, you know what non-comm. means. If you aren’t, this quick look at important segments within the foodservice channel is still worth a couple minutes of your time.
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Lorenzo Food Group Logo
Lorenzo Food Group, a premier food service partner and family-owned company, sought a new logo to better capture their commitment to excellence and reflect their strong brand identity. We designed a bold, impactful mark that spotlights their family name with a custom-crafted monogram. The integration of a leaf symbolizes their dedication to fresh, high-quality ingredients, while the color palette emphasizes a sense of vitality and energy, to reinforce their focus on freshness and premium standards.
SWAP Chicago Launch
SWAP, a French-based meat alternative company, came to Creative Energy to launch their brand of chicken filets in Chicago to both consumers and restaurants. How do you prove to them that SWAP is finally the meat alternative that doesn’t taste like one? Well, you let the people of Chicago try it for themselves by sending a Swap-themed Food Truck through the city.
La Brea Bakery Brand Platform
La Brea Bakery was on a mission to create a brand as authentic and tasteful as their artisan bread, initially crafted in 1939 by Nancy Silverton. Our creative team partnered with La Brea Bakery to build a comprehensive brand platform that celebrates the artistry of breadmaking. With the tagline “Better Bread. From Starter to Finish,” we captured the essence of their craft—balancing heritage with innovation. We developed modern yet timeless photography to showcase their products at every stage and created cohesive digital, social, print, and out-of-home assets that resonate across all platforms. The result is a brand experience that honors one of the oldest traditions by bringing it to life for the modern-day bread lover.
BBQ Sauce Campaign
As the “clean food” market becomes more saturated, Red Gold knew it needed to stay top of mind for foodservice operators and restaurant owners. They asked us to create a campaign that would educate prospective buyers and flex on their flavorful, high-quality, real ingredients of their Red Gold BBQ Sauce. We created visually appetizing print and digital ads, as well as a sizzle video for food service operators and owners looking for higher quality, clean ingredients, and convenience. Through bold type, saucy visuals, and honest messaging, we created the perfect recipe to bring Red Gold BBQ Sauce back to the table.