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Insights

August 26, 2025

What’s In Store For Chain Menus In 2026

The Flavor Experience is known as the premier annual gathering of top chain menu developers. Led by Flavor & The Menu Publisher and Editor-In-Chief Cathy Holley and Managing Editor Katie Ayoub.

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July 31, 2025

How Manufacturers Can Solve Foodservice Operator Pain Points To Sell More

At Creative Energy, we’ve been helping food manufacturers and suppliers sell more into the foodservice channel for 33 years.

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Our Latest Work

Pal's Sudden Service

Best in Show

Everyone knows Pal's Hot Dogs are world famous, but we were tasked with pushing that fame even further. There was only way to do that - add man's best friend. Actually, add several. In the end, even when compared tail to tail with the bestest of boys, Pal's unsurprisingly ended up on top. We also learned the easiest way to create best in show work is to simply name it that.

Abingdon Convention & Visitors Bureau

Abingdon Tourism

Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!

Coca-Cola

Coca-Cola Community

We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.

UNICOI COUNTY CHAMBER OF COMMERCE

Trails & Tunes Festival

The first event of its kind, the Trails & Tunes Festival of Erwin, TN, needed to get the good word out of its existence. Targeting the Appalachian trail’s “bubble” (Where a large group congregates to hike the trail), as well as tourists from the neighboring areas, we were tasked to inform folks of a fun day of listening to music in the great outdoors. We created a logo befitting the event, a tagline that gets the people going, an inviting website, and targeted social media to promote this new and exciting festival. But when the festival you’re promoting is in the gorgeous East Tennessee mountains, the whole thing kinda sells itself.