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November 2023 Newsletter
Insights
Private Label Foods Are Taking Another Bite Out Of Branded Items
The biggest threat to brands in the food business is private label. For decades, during recessionary periods, private label product sales would rise, then quickly slide away when the economy improves. Not this time.
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The Life of Vine
As a 20-something working in social media, I think about Vine too often. How could I not? For an app that had a life span of four years, it set the precedent for what social media is today. It was an industry disruptor—the beginning of short-form video and what we know as the social media
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Discover the Big Pal
The Big Pal is one BIG, delicious discovery. As a result of a dramatic increase in population in Northeast Tennessee, our team was tasked with educating newcomers about the Big Pal. We did some digging, and found out one of the best things about the Big Pal was the initial discovery of it, which is indeed, a BIG deal to all who have tasted it. Our team created a TV spot featuring two inventors who made this discovery for themselves, featuring a mechanical pigeon (crafted by a Muppetteer!) who helped to spread the word.
PhillySwirl Packaging
We had the exciting opportunity to elevate the beloved frozen treat brand, PhillySwirl, helping it outshine its competitors in the freezer section. The ask was to design packaging that captured the whimsical nature of the brand while also simplifying the design to focus on the flavors.
The Sampler
Red Gold tomatoes are the premium choice when it comes to quality, taste, and honestly…they even look tastier than other competitors’ tomatoes. We were tasked with informing consumers about Red Gold’s standard of tomato, leading us to create a TV spot that spoke to people where they would think about tomatoes the most—at the shelf.
Serious About Snackfood Fun
J&J Snack Foods’ website needed a changeup. To pivot away from being typecast as “carnival food,” our team needed to find a tag that retained the joy that radiates from all the products J&J owns while getting away from their perceived identity. Thus, “Fun Served Here” was created. Staying true to the joy J&J products elicit while getting away from the carnie stereotype, J&J is ready to serve the world exactly what it craves. The sleek new look doesn’t hurt either.