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November 25, 2020

A Quick Look At 2021

A Peek at the Good & Bad Ahead The pandemic has every business owner becoming a bit of an economist. We’ve got skin in the game in the advertising and marketing segment that is always a volatile proposition. We’ve been blessed by successfully riding the waves of good times and bad thanks to our people

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November 19, 2020

Cult Brands Shine During COVID

There’s Still Time To Build Your Brand We’ve witnessed something truly amazing during tragedy and disruption to the American economy. Certain brands who stayed the course of promoting their brand despite the virus and civil unrest have scored amazing financial results and grew their brands on a path to cult status. The pandemic was such

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November 12, 2020

5 Secrets for Successful Foodservice Operator Lead Gen

Creative Energy asks foodservice operators how they want manufacturers to engage with them. The resounding answer from our bi-annual poll (conducted this year at the height of the COVID outbreak) was telling, “send me an e-mail”. But it’s no ordinary text-centric e-mail that they are talking about. We will have pushed out more than 300

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November 5, 2020

Reading the Room

Understanding the Conversation A frequent metaphor in sales, “Reading the Room” is more than relying on what people are saying or doing to help guide the conversation. It also has to do with body language, reading between the lines and understanding the tone of the people around you. Matching your tone with the tone of

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