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June 19, 2020

Social Media Advertising and Its Place During Social Unrest

Using Social to Call Out Social Injustices If you’re one of the 1 billion people that uses Instagram every month, you probably noticed things were emptier than usual on June 2nd. But in reality, the platform was filled with a strong and succinct message to help amplify the voices of black people everywhere after the

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June 19, 2020

Restarting Manufacturing Post-COVID

Building a reopening plan that is safe and effective As the world begins to develop a plan for reopening many businesses in the “new normal” we’re navigating after the COVID-19 outbreak, the manufacturing industry is being forced to evaluate all aspects of their operations.  With new industry and government regulations, and a higher expectation of

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June 11, 2020

5 Tines of Great Creative Leadership

In an advertising organization, the weight of cultivating amazing creative work is shared across the entire team.  The ideation process at the most successful agencies requires a collaborative mindset and an overarching desire to serve the client’s problem most effectively.  When working under tight deadlines and demanding creative briefs, it’s leadership that keeps the process

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June 11, 2020

5 Tips for The BEST MEETING EVER

How many gold stars have you collected over the years for surviving a meeting that should have been an email? Hopefully none, and if you’re billing a client for your meeting time, you DEFINITELY shouldn’t have any. But chances are you’ve likely endured one of these this week. Can we all agree it’s time to

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