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September 16, 2019

3 Tips on Brushing Up on Your Elevator Pitch

That chance moment when you are asked “what makes your company (or yourself) different?” is what we all either dream or have nightmares about. Whether it’s 30 seconds or a 5-minute exchange, we can all use some advice on how to nail the opportunity. We recently had a 5-minute opportunity at Ad Age’s Small Agency

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September 10, 2019

The Cult Brand Promise and How to Make Yours

Owning a market with a cult-like following begins by defining your company’s position uniquely. If you are proactive in that definition, it can be powerful in telling buyers why you are unique and meaningful to them. You begin by determining your brand promise. Your promise is something that consumers must believe in, share, respect and

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September 10, 2019

An Influential Battle

A battle continues in the social media world, and it’s all about the influencer. After a 1500% increase in searches for the term “influential marketing” over the past 3 years, in a world where video rules, Pinterest has recently made changes with its platform to attract influencers and creators wanting to showcase their brands through

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September 10, 2019

Perception Is Reality With AR

Augmented reality isn’t new, but it’s influence on retail and tourism has started to change how we perceive our world. In the next five years, augmented reality (AR) and the umbrella of XR, or extended reality, will experience growth that will outstrip most other media formats with nearly 340% in estimated growth, moving from $5.91

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