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July 29, 2021

The Old Instagram is Dead

Instagram is no longer a photo-sharing app. In a recent statement, President of Instagram Adam Mosseri declared that the app will be focusing more on how to “embrace video more broadlyーfull screen, immersive, entertaining, mobile-first video.” This comes after a record-breaking year for the popular video app, TikTok. Surpassing Facebook downloads in May by over

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July 22, 2021

Is It Time for a Change?

I recently made a hard career decision—I’m leaving my job. No, that’s not a typo. And since this is my last blog article as a Creative Energy copywriter, I’d better make it a good one. For a little over eight years, I’ve been growing my antlers as a Jackalope. In fact, they were growing before

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July 15, 2021

5 Tips for Leveraging LinkedIn

As social media marketing continues to evolve and grow as a core strategy for brands wanting to attract new customers to their business, many have yet to bring any focus to one of the most powerful professional communities online.  While Instagram, Tiktok, Facebook, and Twitter enjoy a majority of the focus and ad revenue from

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July 1, 2021

To Track or Not To Track

iOS aims to protect your data, but at what cost? While this has been a hot topic of the digital marketing arena for a bit now, no one has really addressed what this means for the end-user. Asking an app not to track you does have the end-user benefit of not sharing your browsing habits,

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