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February 27, 2020

Starting a New Millennium with Millennials

Many organizations have unique goals they strive for as a team. The goals should be unique but the path towards success is usually similar - everyone working towards that one overarching goal through productivity, efficiency and team work.

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February 27, 2020

Defining An Evolving Audience

Generations are comprised of people born in a specific range of time who have experienced similar character-defining social and historical milestones. This shared experience creates similar personal values and views which help unify generations into an identifiable group. Additional defining influences include the economic landscape, technological developments, and parenting. All of this comes together to

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February 27, 2020

Are Influencers Actually Influencing?

Most of us, whether you’re willing to admit it or not, spend arguably too much time scrolling. And most of that scrolling is on social media platforms. Facebook, Instagram, Twitter, YouTube, even LinkedIn or Venmo have a way of grabbing our attention and pulling us in to consume more and more. Somewhere along the line,

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February 19, 2020

Trails of Profitability

The Impact of a Tourism Attraction Twisting the Throttle on Tourism The Southern Dozen is a curated collection of nationally recognized rides targeted towards motorists and, more specifically, motorcycle enthusiasts. It has positioned Johnson City, Tennessee as a welcoming, motorcyclist-friendly destination and has led to the city hosting more than 13,000 motorcycle rallies, with a

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