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March 31, 2020

TriKindness Community Campaign

Have you felt powerless in fighting the juggernaut called the COVID-19 virus? The past few weeks have been like a gigantic slap in the face of everyone, especially small business. A lifetime of work threatened not by a menacing Germany or Japan of the 1940s but an invisible killer inside our borders and now in

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March 27, 2020

Here’s How Restaurants Say They Are Reacting To COVID-19

Our intelligence meter is running to assess the damage from the coronavirus to foodservice operators nationwide. What we are finding is a rush to pivot to new models for serving customers that will forever change the face of this wonderful industry. 36% of foodservice operators have already laid off employees. Our ongoing survey is polling

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March 26, 2020

Marketing in The Midst of The Coronavirus

Trade shows and conferences cancelled due to the coronavirus has marketing teams scrambling for alternatives to pressing the flesh with hundreds of potential target customers this year. For manufacturers of industrial or consumer products, the time and costs of cancelling booth and equipment shipments, hotel rooms, and flights, has meant a disruptive mad scramble since

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March 26, 2020

Marketing In Tier 1 Manufacturing

Creating an effective marketing strategy for any brand can be a daunting experience. Understanding your audience, selecting the right position and messaging, and executing a plan that has a positive impact on your business takes a lot of work.  Those problems are made even more difficult when you work in the Tier 1 manufacturing segment—where

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