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January 7, 2021

Brand is Dead. Long Live Brand.

How relying on past success for your brand may not translate in the 20s.  While so many brands are still putting the pieces back together from all that happened in 2020, time has continued to march forward without pause.  2021 is here, and it’s time to take a long sober look at what consumers have

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December 23, 2020

After a Year of Less, Do More with Your Agency in 2021

2020 has been the year of simplification. Many of us have learned how to live without. So many external forces in the last 12 months have drained any remaining mental load. And organizations have gotten really good at doing more with less. Less spending, less human capital, less time.  Agency relationships mean more than they

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December 17, 2020

Goodbye, 2020. Hello, 2021!

The Extraordinary Path of a 28-Year-Old Agency How do you get your mind around what just happened? No one knew what we were stepping into back in January, and we’re not certain of the outcome that hopefully will emerge in ’21. We’re still here and are encouraged by our prospects. A quick rewind to 1992

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December 17, 2020

Taking a Shot at the Shot

How Vaccine Implementation Will Impact 2021 I’ve been in lots of discussions with clients on scenarios related to the COVID vaccine. Now with FDA approval of a vaccine the implementation and acceptance of it by consumers is the most important factor in economic recovery next year. Most experts base their projections on a best and

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