News

July 1, 2019

5 Steps in Outsourcing Your Restaurant Chain’s Marketing

For large restaurant chains, the need for a robust and effective marketing team is obvious. For smaller emerging chains, there is another option. We’ve proven that outsourcing marketing and advertising services to a trusted and experience agency can be the right choice. Let’s use one of the darlings of the chain business, Pal’s Sudden Service.

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June 28, 2019

Genuine Messaging that Resonates beyond PRIDE Month

From a simple logo update incorporating elements of Gilbert Baker’s rainbow flag design to a well-researched, fully integrated campaign that seeks to engage LGBTQ narratives and perspectives, brands are increasingly utilizing their platforms to show their support for a historically underserved community. More often than not, this support is highly publicized annually during the month

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June 24, 2019

Effective CVB Tourism Marketing. Here Are Some Dollar Metrics On An “Outdoor” Positioning.

Here Are Some Dollar Metrics On An “Outdoor” Positioning Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community. Effective CVB marketing has been a segment focus of Creative Energy for a decade. Building A CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers

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June 10, 2019

Foodservice Operators and Retailers Chase “Easy Fresh Food”

According to Chicago-based research firm, Food Genius, 80% of Americans don’t know what they are having for dinner at 4 pm. This common thread of overworked and overstressed Americans seeking meal solutions that can at least be perceived as healthy, fresh and easy is driving the foodservice, online and retail industries. First to access this

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