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January 11, 2022

Was That a Great Experience or Was It an Ad?

How fast do you skip past ads on social media? You most likely don’t even consider what brand or product it could’ve been; your thumb automatically swipes up as you give a slight eye roll. A 2021 Freeman Global Brand Experience Study shows us that more CMOs are devoting between 21-50% of their budgets to

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December 9, 2021

Is It Milk, Cream, Butter, or Buttermilk? It’s All About the Culture.

The word “culture” has been tossed around quite a bit over the last 18 or so months.  Companies across the globe had to pivot in 2020 due to the pandemic, and as it raced into 2021. Here at Creative Energy, I was worried about how we would keep our new Jackalope culture alive.  So, you

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November 18, 2021

Never Forget the Art

Last weekend I went to a variety of art galleries and talked to local artists. As I was traveling along from gallery to gallery, I began to remember why I love art so much, it represents something. A unique perspective, a story, a personality, a soul. Art is a reflection of the artist and can

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November 11, 2021

The Great Can Price Explosion. Why You’ll Pay More for Canned Foods…

And How It Should Have Never Happened Some say canned foods aren’t sexy. That’s bad thinking that can wait for an explanation in a later post. Yet, for everything from canned cat food to canned corn you are going to be shocked at inflated prices in the coming year. Don’t blame the food manufacturers because

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