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September 17, 2020

Building Cult Brand Loyalty with Branded Content

Branded content is nothing new and was already expected to continue to increase in 2020. However, trends are predicting that the pandemic and social unrest will create a spike in consumer’s craving for branded content that counteracts the daily negative of the news we’ve all been consuming. We are seeing an increase in consumers looking

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September 3, 2020

Followers Don’t Count

And they haven’t for a long time. But, alas, I tend to receive requests from all kinds of businesses who want to “get more followers,” simply because that’s what they’ve been told to focus on since social media came about. While I’m not completely discounting the importance of a large, engaged audience, there’s much more

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August 27, 2020

It’s Not What You Said, It’s How You Said It

You walk into a bustling bar where the sound of everyone talking and laughing is overwhelming. Despite the sea of people, you find a handful of distinct characters stand out as you scan the room. In the corner a suave man relaxes, casually telling stories of embellished grandeur to a captive audience. At a high-top

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August 21, 2020

How to Find Restaurant Operators Who Are Ready to Listen

Our Secret Survey Has the Answers If you are trying to sell a product to a restaurant operator amid the pandemic, you need more than luck. Canceled shows, mass layoffs among distributors and brokers in an ever-changing landscape makes finding a decision maker the biggest challenge ever. We foresaw the problem in April and surveyed

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