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October 22, 2020

Insights on Marketing Automation CRM’s for 2020 and Beyond

At this point, it’s nothing new that 2020 has been a year of change for marketers and the brands they serve, the disruption to business has been felt from Wall Street to Main Street, and the year is not over yet. Furthermore, we know the pandemic and its effects on business will carry over into

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October 15, 2020

Tips on Personal & Corporate Branding, Virtually

The pandemic has made virtual meeting the norm, and we need a lot of work in sprucing up our image. Whether it’s your corporate brand or your own image as a professional, there are some simple things that you can do to look more like a pro. The endless virtual landscapes within the grid of

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October 8, 2020

The Power of Words and Feelings

“DING!”—the notification of a new email hitting my inbox before 9:00 a.m. always seems more shrill than usual. What could it be? Shameless self-promotion from a New York photographer I’ve never met? Stranger danger. A marketing solicitor telling me as the “business owner” that I could really use their services? Hah! Check your sources and

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October 1, 2020

5 Tips on Hiring the Right Ad Agency

As the world recovers from COVID, many companies are looking for fresh strategies and messaging for 2021. If that includes a search for an ad agency, here is some advice based on nearly three decades of experience as a full-service agency. Hire an Agency with Proven Success Within your Market Segment. Who has time to

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