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May 6, 2021

The Year to Lead

An Agency’s Effort To Help Their Own Community Ask most marketing and advertising professionals why they got into the industry and very few will say it was for the money.  It’s much more likely that they have the drive to create design and messaging that inspires an audience to respond.  Now it’s true that in

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April 29, 2021

Welcome to the Age of Climatarians

It’s a multifaceted trend that won’t likely go away soon. For food manufacturers, restaurants, and new food startups this is a big deal. While we sheltered in our homes during the pandemic gorging ourselves on comfort foods a significant number of us started think about “what is all of the food we eat do to

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April 22, 2021

Tourism Pivot Makes Johnson City a Hot Spot for Positive Migration

Marc Anthony said, “If you do what you love, you’ll never work a day in your life.”  Take that quote a step further by saying, “and if you live in a place you love, life can be almost perfect”. We’re all looking back at 2020 and early 2021, many times in a blur and other

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April 15, 2021

Speak Up or Be Lost: Why Brands Need a Stronger Voice Now Than Ever

Stepping Up to the Microphone Check mic. One, two. Can you hear us? The world is full of noise. Good, bad, ugly. Some brands are quiet, reserved, and nervous. Waiting in the dark corners to emerge. Other brands are bold, boisterous, and loud, shouting their business from the rooftops. Then there are those brands that

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