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March 7, 2024

Walmart Buys Vizio and The Rise of Retailer Marketing

You may have missed that Walmart paid $2.3 Billion in February for TV maker Vizio. Unless you are in the business of reaching consumers through first-party data it is easy to overlook. However, the acquisition offers insights into the burgeoning business of retailer marketing. Walmart was less interested in selling Vizio’s TV than its SmartCast

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February 26, 2024

Insight on Insights

The cornerstone of excellent advertising is the truth. All ads can be separated into the categories of “true” and “untrue.” The neat thing about this is these categories are often directly correlated with “good” and “bad” ads.

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February 8, 2024

3 Ways to Get Your B2B Content Strategy in Gear THIS Year

Smart content strategies aren’t just for the B2C channel. With fragmented media, B2B decision-makers have pivoted to alternatives that range from podcasts to YouTube and emerging LinkedIn options to discover new products.

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February 1, 2024

Agency Life. My First Year in Review.

It’s true what they say, a year really does fly by when you’re having fun… Or when you’re on a roller coaster learning curve during your first year at an ad agency. On January 9th I hit my one-year milestone working at Creative Energy, so I’ve taken some time to reflect on what I’ve accomplished,

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