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October 14, 2021

Social Listening 101

Social media is celebrated for its two-way communication capabilities. It’s one of the most personal methods of advertising in that it allows the advertiser to correspond directly with their audience. In addition to having this means of direct communication and messaging, social media is a vast land of opportunity to learn more about your industry,

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September 30, 2021

Creative Energy Earns International Recognition

Agency Earns Multiple Awards in 2022 Graphis Advertising Annual Creative Energy has earned recognition for campaigns to invite remote workers to move to Johnson City and a campaign for Pal’s Sudden Service that will be included in the 2022 Graphis Advertising Annual. Graphis is one of the most well-regarded archives of exceptional industry work in

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September 23, 2021

Once Upon a Brand Workshop

Every brand wants to live happily ever after. They want to be adored by their target audience, chosen over their competitors and make a huge impact on the world. All at the same time. They want a fairy brand godmother to magically appear and do a little bibbidi bobbidi boo. Yes, every brand wants this

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September 16, 2021

Flavor Trends Emerging for 2022

It’s hats off to the leadership at Flavor Experience for a tremendous event, delving into the next great flavor trends for years ahead in foodservice. First slated for Lake Tahoe, their team pivoted to Monterey, CA when rampant wildfires approached Tahoe in a matter of a couple of weeks. Pivoting was the key message from

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