Creative Marketing Insights and Trends: Expert Opinions from Creative Energy
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Nothing Beats Human Moments
It’s no hot take that lifestyle photography is great for any brand. But as internet brands and AI inundate our social feeds, it may now be more important than ever. And influencer culture has everything to do with it.
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Pride and Appetence
Don’t worry, I didn’t know that was a word, either. I was looking in the thesaurus for “hunger”, trying to find something that sounded a little like “prejudice”, or at least had the same cadence. It works, right?
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Generative Engine Optimization
Generative Engine Optimization (GEO) is an emerging field focused on optimizing content for AI-driven generative search engines. Unlike traditional Search Engine Optimization (SEO), which tailors content for algorithm-based ranking systems like Google, GEO is designed to ensure that AI models, such as ChatGPT or Google’s Gemini, retrieve and generate responses that accurately represent a brand, service, or topic. As AI search engines shift from displaying ranked lists of links to providing direct, synthesized answers, businesses must adapt their content strategies to remain visible in this new artificial landscape.
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Asocial Media
Ahh social media. The most effective way to burn 2 hours without realizing it. The fact is, the average American spends 2 hours and 24 minutes on some form of social media per day. And effective ads belong where the eyeballs are.
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