Big News! We won Ad Age Small Agency of the Year.

Leveraging Brand for Growth

In the modern economic landscape, it has becoming increasingly more critical for financial institutions to build a clear message of trust and security with their target audience. There is an over-arching cynicism towards financial institutions these days that creates a barrier to effective engagement with clients. Effective message building that is both sincere and empathetic, without seeming manipulative, requires a strong creative partner that understands buyer behavior and aspirational goals.

Creative Energy has proven to be one of the most capable and effective partners for brands to evolve and win more market share in this new economy. The level of direct experience within the financial and investment sectors has given Creative Energy the ability to build stories that give organizations better brand equity with their audience. Our talented team of creative professionals has years of experience building industry leadership positions for financial institutions.

Our agency leadership has built a team of professionals in the areas of creative, production, account services, market intelligence, digital development, and marketing analytics that consistently build some of the most highly-regarded advertising and marketing campaign assets for our clients. The core mission has never changed though, Creative Energy has always followed the directive to champion our client’s brands and grow as they grow.

We understand the need to balance brand awareness and customer service support when building compelling messages to the financial and investment industries. When dealing with companies that provide products and services in either of these market segments, the core insights are innovation, profitability, security, and sustainability. Clients and customers you need to engage are, by their very nature, very aware of investment strategies and viable margin partnerships. The story must come from a peer leadership position, giving your financial brand the ability to differentiate itself from competitors. That’s what Creative Energy excels at producing, and that’s what creates true brand loyalty.

Our team is lead by a group of creative executives that have come from some of the largest agencies around the country. They are supported by a team of account executives with decades of direct experience within financial organizations. They bring insights and processes, having worked on campaigns for some of the largest global brands in multiple industries. These innovative professionals lead a team of art directors and production designers that have worked on campaigns for clients like Bank of Tennessee, Carter County Bank, Virginia Commonwealth Bank, ITC Capital Partners, Tennessee Housing Development Agency, and many more.

Our passion for manufacturing inspires all members of our team to be thought-leaders in brand positioning and technology integration in order to help our clients expand to their next level of growth. Creative Energy’s continued success as a full-service marketing and advertising partner with our clients is guided by our vast resource of experience and our undying drive to improve the messages we create.

If you’re ready to accelerate your organization’s growth in the industry, we are confident that our team can bring new insights into your brand and help you build a targeted message that engages your audience. After all, creative work is only as good as the results it can demonstrate—and Creative Energy has been delighting clients and captivating customers for over 27 years, longer than most agencies in our industry have been around.

Today is the day to change your brand’s course for success, and it only takes a minute to begin. Contact the Creative Energy team, and let’s begin the discussion of how you will succeed in the next decade. We have the tools, and we are confident you have the passion to get there. Let’s do it together!


Virginia Commonwealth Bank

The Uncommon Bank

Bank mergers typically equate to expanded services with diminishing customer care. When Virginia Commonwealth Bank merged with another regional bank, they did so with the intent to strengthen their local footprint and services.

Carter County Bank

Hurry Back Home

A bank so historically tied to their local community, it made perfect sense to have them promote their love for local businesses by way of a “Certified Local”

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