Author: Creative Energy

Several Creative Energy clients are within the fun and always interesting category of snack foods. The category has its own unique motivators such as nostalgia, delight, and craving that impacts both messaging and packaging. Since all of us are snackers, here’s a quick look at the current state of snacking and some of our recent activations.

In a lot of ways, a MCRC is one of the holy grails of foodservice sales teams. Yet many food manufacturer sale team members may not even know who they are. Let’s fix that right now.