Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!

The Johnson City Visitor’s Center wanted something that would really “wow” tourists and locals alike instead of just being a place to house brochures like so many other visitor centers. They were seeking more visitor engagement and interaction with the JCCVB staff in hopes of generating more buzz around Johnson City, TN. To accomplish this, our team created 3 touch-free areas of interactivity within the Visitor’s Center including: An Information Center, an area featuring overall groups of interest with the ability to drill down to specific local POIs and information about each; a Selfie Station, which allows users to take custom selfies using several localized backgrounds; and an Interactive Theater, a real-time 3D rendered environment which features a high-res scan of Buffalo Mountain, native fish, native tree species, birds and sounds.

We embarked down a new road for the Southern Dozen, with a rebrand that speaks to an edgy, contemporary audience of motorcycle enthusiasts who appreciate the classic, romanticized appeal of the biker aesthetic. The new brand embodies the bold confidence of our audience while celebrating each of the rides. This effort stretched across print and digital platforms, including the development of a rider’s pocket guide app with user-friendly attraction-mapping. We even struck up a collaboration with a local tattoo artist to create custom illustrations in the Traditional tattoo art style as branding for each of the rides.

The first event of its kind, the Trails & Tunes Festival of Erwin, TN, needed to get the good word out of its existence. Targeting the Appalachian trail’s “bubble” (Where a large group congregates to hike the trail), as well as tourists from the neighboring areas, we were tasked to inform folks of a fun day of listening to music in the great outdoors. We created a logo befitting the event, a tagline that gets the people going, an inviting website, and targeted social media to promote this new and exciting festival. But when the festival you’re promoting is in the gorgeous East Tennessee mountains, the whole thing kinda sells itself.

While rebranding Unicoi County, we discovered an authentic Appalachian experience filled with genuine people, rugged outdoors and a welcoming spirit. Its heart-pumping potential, which gives a feeling of freedom from the daily hustle and bustle, challenged us to view our region with fresh eyes to create a unique position, website, and content to give visitors and future residents a sense of the breathtaking region. There truly is no place as Real and Wild.