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Insights
Our Early Top 10 Food Trends Forecast For 2025
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
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Brand Building
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
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Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
Coca-Cola Community
We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.
Storytelling Live & the National Storytelling Festival
The International Storytelling Center partnered with us to create a completely new, distinct look for their annual Storytelling Live event and the National Storytelling Festival. Since 1973 people have come from all over the world to gather in Jonesborough, Tennessee’s old town, to hear masters of storytelling tell their stories, after 20 years of success they were ready for an update that would last for decades. We created a new logo as well as a brochure, booklet, program and posters to compliment the renowned and beloved performance series.
Savor the Moment
La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.