(New York, NY) – America’s long-running foodservice trade event has tabbed Creative Energy founder and President Tony Treadway as a member of its national board of advisors. As the Multi-Unit Food Service Operators (MUFSO) Super Show turns 60, event organizers are energizing the event for a new generation of restaurant chain leaders.

“There have never been so many challenges facing restaurant chain leadership than today,” explains Treadway. “From third-party delivery to labor costs and social media, chains are looking for fresh ideas and solutions at events such as MUFSO. I’m honored to be the only ad agency voice at the table with some of the top chain innovators and food brands to help them make this year’s event the very best in its history.”

Joining Treadway on the board of advisors are top executives from restaurant chains, including: Red Robin, Boston Market, Cracker Barrel, Captain D’s, Red Lobster, Sonic Drive-In, Walk-Ons Bistreaux & Bar and Fazoli’s. Food and supplier brands represented include: Garner Foods, EcoLab, Ventura Foods and Koala Kare Products.

The group recently met to tour a new venue for the October 14–16 event in Denver and to provide show organizers with fresh ideas on creating new platforms for learning, sharing best practices and celebrating the success of some of America’s top restaurants. The event is run by Informa USA and Nation’s Restaurant News. This year, the event projects more than 600 of the nation’s top restaurant chains to register for the event along with their top suppliers.

Treadway has played an integral role in bring fresh ideas to trade events, such as MUFSO for more than two decades. At this event, he and his agency’s team have developed chain chef-centered cooking competitions and bartender competitions as well as unique trade event booths, fresh trade event content, contests and communications.

For more information on the MUFSO event, visit https://bit.ly/2HtY7K3.