75% of households will have at least one smart speaker by 2020, according to the Consumer Adoption of Voice Technology and Digital Assistants report from Microsoft

This includes Amazon devices, all mobile phones, and other Internet-connected appliances. Much like late 90’s apprehension from businesses to adopt social media as a viable channel to grow revenue and brand awareness, the same apprehension has happened with voice search, and while that is dissipating, more awareness is still needed.

Successful Voice Search

What drives a successful voice search business strategy? Your old digital marketing friend, Search engine optimization (SEO). It turns out that the same old seemingly boring, critically important marketing channel, SEO, is a major driving force in the success and curation of voice search. Being successful in SEO is both a long and short game, and with voice search making up 50% of all searches by 2020, there is no middle ground for making SEO a top priority for brands.