How Cult Brands Hinge on Buyers’ Beliefs
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Download our Cult Brands Case Study below. We know it will be a valuable read for you and your internal marketing team.
Cult Brands Case Study (PDF)We build cult brands.
Our expertise is in bringing strategic insights to life, building cult brands through ideas that serve a greater purpose. As always, if you have any questions or want to schedule a one-on-one discussion about your brand potential, feel free to contact us any time!
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Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
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We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.