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Insights
Choosing Fonts Based on Vibes Alone: A Scientific Study
This article explores the highly scientific and not-at-all impulsive process of choosing fonts purely based on vibes. There will be no typographic theory, no concerns for readability, and no deck containing twenty-two options for the client to pick from—just pure, unfiltered energy and snap decision-making.
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A Creative’s Foolproof Guide to Entering Your Time on Time
Across the country, creatives of all levels struggle to keep up with billable hours. It’s not your fault! Well it is, but if you follow this step-by-step guide, you too will never get another email from an angry boss (at least for time entry–I have no idea if you are a talented or hardworking employee).
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¡Hola! Churros Churros Churros
¡Hola! Churros, the #1 Churros brand in America, came to Creative Energy asking for help in letting businesses and operators know that ¡Hola! Churros have the largest variety of churro options available. In this case, we found simplicity to be the way forward. With bold repeating type and beautiful product photography, we display the variety that consumers crave and operators love.
Yella’s Brand Work
Recently, we’ve been involved with an exciting and fun restaurant from New Jersey called Yella’s. Known for their quality ingredients, expansive menu options, and retro style, we’ve partnered with Yella’s to help grow awareness and sell some sub sandwiches (and hot sandwiches, burgers, chicken burgers, milkshakes, wings…). This includes a revamped social presence, in-store messaging, exciting trade show booths, and a commercial. With the tag “Food worth screaming about” as our guide, we’ve helped them grow to greater heights.
Oolie Launch
The great minds at Handsome Brook Farms tasked us with hatching an entirely new kind of category and brand: Oolie egg-based yogurts and dips. We launched social, web, print and PR with a tight strategy and content production executed to perfection. The result? A fully realized position and brand personality that only Oolie can own.
Dunk Cup C-Store Campaign
Red Gold approached us to promote their Dunk Cups to C-Stores across America. These products are convenient for operators, limiting messes and reducing time and labor spent portioning. In fact, they’re just as convenient as the convenience stores they serve. So we made a print ad depicting the Dunk Cup as a C-store. Because when operators use Red Gold Dunk Cups, convenience is in store.