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PAL’S SUDDEN SERVICE

Recruitment Campaign

For Pal’s, delicious food is everything. So when this regional fast food leader wanted to launch a recruitment campaign, we knew their hiring initiatives would still need to share the spotlight with fan favorite menu items. We set to work crafting a campaign that would combine key hiring traits with Pal’s fan love for their menu, while infusing the visuals with the same playful vibrancy embodied by the brand for years. The result is a visually-arresting recruitment campaign that celebrates Pal’s cravable flavors and the joy of being a part of the Pal’s team.