Holston Medical Group
During the Covid-19 crisis, Holston Medical Group needed to launch a multi-platform campaign expressing their continued support for their patients and the community. Their need was urgent, so we set to work crafting an impactful solution. Due to the pandemic, there were few resources available. Filming in HMG’s facilities, working together with a production crew, or working with talent was all rendered impossible. Life-including how we work-had changed. Luckily, every jackalope knows how to navigate a tricky landscape. The box these limitations created allowed us to identify and focus on the core of HMG’s message, resulting in a meaningful campaign with a very simple message.