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Johnson City Community & visitors bureau

Investing In Tourism

Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community, and effective CVB marketing has been a segment focus of ours for a decade. In this case, building a CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers an exceptional case study.

$257.5 Million

recorded travel expenditures

$6.01 Million

local taxes generated

420% Increase

return on investment for the community


Case Studies